The mission of Tokuda Bank AD, part of the Japanese corporate group Tokushukai Inc, is to support the progress of the Bulgarian businesses and society by providing prudent financial services to both private entrepreneurs and individuals.
The Client
- Objective: We aimed to build a user-centric web portal which addresses the most common challenges that banking websites face today.
- Services: Research, Strategy, User Experience, Front-end development, Back-end development, SEO, Content management.
- Results: Modern, appealing yet useful design. Tailored to the users' needs and achieving the banks’ business goals.
- Year: 2018
The Challenge
Specialising in business and individuals financing, Tokuda Bank craved a radical upgrade - an easy to navigate website with a clean, modern design that connects equally well with both types of customers. Building websites for increasing the online visibility of well-established financial institutions requires extensive knowledge of how they operate both internally and for the public.
The Solution
Through regular and transparent communication with the client, our UI/UX designers defined which are the sensitive areas and they focused on designing a clear, easier-to-use structure where everything can be understood and accessed in a couple of clicks.
Enhanced product pages
Our team designed enhanced product pages that communicate the bank's message, strengthen the relationship with the customer, and sell.
A wreath of functionalities
Being specialists in keeping the balance between design and performance, we incorporated several functionalities within the website, including:
- Online currency exchange rates and currency converter.
- Advanced loan calculator in two currencies (EUR & BGN).
- Great product pages that turn visitors into customers.
- A job listing section and enhanced application process.
- Interactive Branch & ATM locator.
- Categorised Newsfeed to provide an easier time navigating the content user is interested in.
Technologies
For this particular project, we adhered to a functional technology framework that enabled us to optimise our developers' work. We aimed to deliver a simple and easy-to-use design and modular content management system structure which would allow easy platform management.
- HTML 5
- CSS 3
- JavaScript
- Python
- Django
The Results
Our experts built easier and shortened access to information and services offered by Tokuda Bank. The website has a minimalistic, user-friendly interface which not just displays the products, but also engages the new and existing customers to make a purchasing decision.
- 100% responsive design to ensure the optimal user experience.
- Usable navigation and content are written in the customer’s language.
- Enhanced categorisation of bank's products and services.
Explore Tokuda Bank
A user-centric web portal with a clean, modern design that connects equally well with both types of customers.
